SEO and GEO insights
Insights for brands, publishers & strategists.
Analyses and actionable advice on SEO, GEO and AI visibility.
Our Last Articles
Your Website Is Becoming a Syndication Hub
Most teams still think of their website as a place to post content. Others are turning it into a system that gets their ideas seen everywhere.
Masched Akil
Published:
6.11.2025
Why SEO and GEO Are More Similar Than Different
Marketing teams are in alert. ChatGPT and Perplexity are changing the way how people search. Everyone's scrambling to learn "Generative Engine Optimization" from scratch. This article explains that the difference is not as big as it seems.
Michael Pelz
Published:
26.10.2025
AI Search Behavior in E-Commerce: Why Consistency Is the New Myth
We tested ChatGPT's search behavior for 15 days straight. Same questions about bicycles. Same model.
If you're building customer experience on AI tools, you're building on quicksand.
Masched Akil
Published:
11.6.2025
Your Website Is Becoming a Syndication Hub
Most teams still think of their website as a place to post content. Others are turning it into a system that gets their ideas seen everywhere.
Masched Akil
Published:
6.11.2025
Why SEO and GEO Are More Similar Than Different
Marketing teams are in alert. ChatGPT and Perplexity are changing the way how people search. Everyone's scrambling to learn "Generative Engine Optimization" from scratch. This article explains that the difference is not as big as it seems.
Michael Pelz
Published:
26.10.2025
AI Search Behavior in E-Commerce: Why Consistency Is the New Myth
We tested ChatGPT's search behavior for 15 days straight. Same questions about bicycles. Same model.
If you're building customer experience on AI tools, you're building on quicksand.
Masched Akil
Published:
11.6.2025
All Articles
Your Website Is Becoming a Syndication Hub
Most teams still think of their website as a place to post content. Others are turning it into a system that gets their ideas seen everywhere.
Masched Akil
Published:
6.11.2025
Why SEO and GEO Are More Similar Than Different
Marketing teams are in alert. ChatGPT and Perplexity are changing the way how people search. Everyone's scrambling to learn "Generative Engine Optimization" from scratch. This article explains that the difference is not as big as it seems.
Michael Pelz
Published:
26.10.2025
AI Search Behavior in E-Commerce: Why Consistency Is the New Myth
We tested ChatGPT's search behavior for 15 days straight. Same questions about bicycles. Same model.
If you're building customer experience on AI tools, you're building on quicksand.
Masched Akil
Published:
11.6.2025